Chris Arace | ImageMaker

JEEP GRAND CHEROKEE & COMPASS TRAILHAWK EDITION

Brands demand contextual assets that vary by geography, demographics and seasonal changes in order to properly align their products with consumer needs. For this project the goal was to create winter assets for two JEEP trim levels while the vehicles were in Aspen, CO for a separate social activation. In tandem with the creatives at HUGE we researched, scouted and procured locations that tell a well rounded story of capability and aspiration for potential owners.

A partnership with FCA and HUGE, INC

s04_0N0A5450_Front_78_Snowfield_GrandCherokee_ Jeep_Aspen_v3.JPG
s09_0N0A7342_Rear_78_Passenger_SnowyRiver_GrandCherokee_ Jeep_Aspen_v3.JPG
s20_0N0A7356_Driver_Interior_GrandCherokee_ Jeep_Aspen_v2.JPG
s01_0N0A4895_Front_Driver_34_Snowfield_GrandCherokee_ Jeep_Aspen_v3-Edit-2.JPG
s07_0N0A7286_Front_78_SnowyRiver_GrandCherokee_ Jeep_Aspen_v3.JPG
s03_0N0A5353_Front_Passenger_34_Snowfield_Compass_ Jeep_Aspen_v3.JPG
s02_0N0A5315_Profile_Snowfield_Compass_ Jeep_Aspen_v2.JPG
s14_0N0A5602_Front_Driver_34_SnowyRoad_Compass_ Jeep_Aspen_v3-Edit.JPG
s19_0N0A7371_Driver_Interior_Compass_ Jeep_Aspen_v2.JPG
s06_0N0A7239_Front_Driver_34_SnowfieldAndRiver_Compass_ Jeep_Aspen_v4-Edit.JPG