Ford EcoSport

Five days, twenty-plus integral team members, three vehicles, a foreign country, multiple climates, layovers and countless cups of coffee…

The 2018 Ford EcoSport National Launch.

Three national advertisements, variations of motion shots all captured with finite time and in our case, sun. Days are short in winter and weather, unpredictable during these months. Being open to a fluid schedule and knowing any “Plan” can and will change will help alleviate more grey beard hairs.

We shot panoramic assets with a Phase One 1Q260 Back on a Hasselblad H5X body. This allowed me to use my Hasselblad H4D40 as a backup and have my H system lenses be the primary glass. Traveling out of country, the crew and I had Carnets issued for all the gear we crossed the boarder with. As a professional, all gear used for paid assignments out of country MUST be documented and claimed on the Carnet. This includes serial numbers and value.

The Core team that I worked with on the Ford EcoSport is as follows:

Global Team Blue, Ford Advertising Agency. GTB
Mesa Lange. Producer, Mesa Lange Productions
Carbon Detroit. Artist Agent/Retouching

Without each one of these team members I would not be able to achieve a successful shoot. Thank you to all involved!


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