The 2018 RAM Power Wagon. I was hired by FCA to produce imagery over a 3 day period with the vehicle in my hands. Being able to operate the truck independently of the constraints present with a “Shoot vehicle” lends itself well to my style of storytelling. I am challenged to balance high profile productions and also create powerful content with little to no direction on location with dynamic turnaround times. I achieve this by being up to date with the offerings in the automotive industry and having genuine love for transportation. My approach to capturing the essence of products, is to immerse myself in the lifestyle. To think like a user of the product, not merely capturing the imagery but to tell the story of the products through the eye of an experienced user.


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