This past July I had the opportunity to create the background images for GMC Vehicle exterior 360’s on GMC.com. The process upon which a photographer collaborates with a production house, the agency and his team of scouts and location managers on the ground is paramount to the success of such a large project. We had 4 days to shoot and […]
A graphic design graduate of the College for Creative Studies, Arace spent 10 years working as a designer and art director in Detroit. When his father bought the family a digital single-lens reflex camera for Christmas in 2007, Arace quickly took to it and the freedom and limitless creativity it offered for showcasing the world. “Working on assignment with diverse people is a joy,” he says. “Looking through the lens, providing an intimate point of view into the lives and unique qualities each person has, reminds me of how blessed we all are to have one another.” Arace shoots for various ad agencies, works for the Pure Michigan campaign (often on location), and lends his own perspective and style to weddings worldwide.