In February I was hired to capture the imagery needed in the creation of the 2013 Lincoln MKZ website. Specifically a 720 degree rotation of the vehicle as generated in CG. (Computer Graphics) The agency team worked close with the marketing people at Lincoln, choosing specific locations of architectural importance where the vehicle would live. The 2013 Lincoln MKZ would be placed in the Liège-Guillemins railway station designed by renowned architect Santiago Calatrava. So the schedule was set, and it was off to Liège, Belgium!
The assets needed to create the background for the CG vehicle to live in read like a science project rather than a shot list. We had to secure the closure of the train platform for an entire day, and literally document every square foot of the assigned area. With the team from the agency and CG production house, we measured distances from camera, lens tilt, shift, height, and all corresponding keyframes of the 720 degree animation seen on the site. We based all of the photography off of a chalk line in the platforms center. This acted as the area where the vehicle would live. We captured the entire perimeter and center of the platform using a Canon 5D MK2 on a tripod. Every 5 feet were marked measured and exposed at 7 bracket captures. We shot From floor to ceiling. As this documentation occurred, I had an assistant with another MK2 shooting textures, plates and sky. A third MK2 was housed in a GigaPan Epic Robot which captured complete 360 degree Domes of various location on the platform in order to provide the production studio with the adequate assets for the background detail needed.
It was a great experience, and the launch site looks incredible! shout outs to all involved in making this happen! I could’nt have pulled it off without you, team!