Welcome to Pure Michigan. Welcome Winter. A time where most of us tend to hibernate, enjoy the great indoors… However, there is a world out there amongst the “Bright Grey” skies of this Great Lakes State. A world alive with activity for all. From the Frozen lake festival at Tip […]
A graphic design graduate of the College for Creative Studies, Arace spent 10 years working as a designer and art director in Detroit. When his father bought the family a digital single-lens reflex camera for Christmas in 2007, Arace quickly took to it and the freedom and limitless creativity it offered for showcasing the world. “Working on assignment with diverse people is a joy,” he says. “Looking through the lens, providing an intimate point of view into the lives and unique qualities each person has, reminds me of how blessed we all are to have one another.” Arace shoots for various ad agencies, works for the Pure Michigan campaign (often on location), and lends his own perspective and style to weddings worldwide.